Milwaukee’s Foundry, Deeper Learning Software Company, Names Two New Executives to Leadership Team

Sales and Marketing Leadership Adds Depth to Educational Technology Company

Milwaukee, WI – September 6, 2018 – Foundry, a leading provider of educational deeper learning software and services, announced the appointment of Jeffrey Schmidt and Beth Frost-Johnson to its executive team. Foundry’s products and services support students, teachers and administrators with managing and reporting of new Deeper Learning educational methodologies such as project-based and personalized learning. Using Foundry software, more than 70,000 teachers and students have collaborated on more than 700,000 learning experiences.

The two executives, along with Foundry CEO William Mortimore, were colleagues at Merge Healthcare, founded in Milwaukee in 1987 by Mr. Mortimore and acquired by IBM Watson Group in 2015. They were successful in transitioning the radiology sector from a paper and film-based industry to full digital workflow. Foundry’s strategy is to apply that market-changing experience to transform the education sector. 

Jeffrey Schmidt honed his business skills as a successful sales and operations executive at IBM’s Watson Health. With over 25 years of sales, delivery and development experience, Schmidt has a proven record of building, managing and retaining high performing teams focused on business objectives and client outcomes. Schmidt spent over 20 years with Merge Healthcare and continued with IBM post-acquisition until his appointment at Foundry.

Beth Frost-Johnson brings her extensive business development and marketing experience to the Foundry team.  For the past 10 years as president of Frost-Johnson & Associates, she has partnered with entrepreneurs of start-up to mid-stage companies who are taking the next big leap in their business to achieve their preferred exit strategies. Prior to starting her consulting business, Frost-Johnson was Sr. VP of Strategic Marketing at Merge Healthcare.

“The addition of these two seasoned executives brings a new depth of experience that will allow us to quickly expand our market, and their expertise will be invaluable to us over the next many years,” said William Mortimore, CEO of Foundry. “Teachers and schools have determined that they must utilize these new educational methodologies in order to provide graduates with 21st century workplace skills, such as complex problem solving, collaboration and communication,” said Mortimore. “The addition of these executives will help us execute our long-term strategies, as well as ensure our clients’ successes in their transformation from traditional classrooms to deeper learning education.”